Time: September 29, 2010 from 7pm to 9pm
Location: Food for Thought Books Collective
Street: 106 N. Pleasant Street
City/Town: Amherst
Website or Map: http://www.foodforthoughtbook…
Phone: 413-253-5432
Event Type: reading, &, booksigning
Organized By: Food For Thought Books
Latest Activity: Sep 7, 2010
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Join us for an evening with writer and activist Jeff Conant, who will be talking about his recently published book A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency.
The Zapatistas' famous "Ya basta!"—enough already!—was the first uttering of a new story: a story about unbinding the ties of official history, uncovering buried seeds of popular resistance, and revealing the glimmerings of a truly insurgent modernity. Combining narrative history, literary criticism, ethnography, and media analysis, A Poetics of Resistance provides a refreshing take on Mexico's Zapatista movement by examining the means, meanings, and mythos behind the Zapatista image.
The first "postmodern revolution" presented itself to the world through a complex web of propaganda in every available medium: the colorful communiqués of Subcomandante Marcos, the ski masks, uniforms, dolls, murals, songs, and weapons both symbolic and real. By proliferating a profound and resonant set of myths, symbols, and grand historical gestures calculated to reflect their ideologies, organizing methodologies, and cultural values, the Zapatistas helped set into motion a global uprising, and the awareness that behind this uprising is a renewed vision of history.
Jeff Conant's engaging and innovative examination of the Zapatistas' communication strategies will be an important tool for movements everywhere engaged in creating a world where many worlds fit; in demolishing History in order to construct histories; and in unseating not only the powerful, but Power itself.
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